Simple Solutions: SMAinc.net

Working with Southern Marketing was a project that taught us a new perspective on web presence development. SMA had the content for the site already completed, but the design aesthetic and platform needed to be updated. SMA’s need for a text heavy, information dominate site lead us back to the basics of interface design.

Clean easy to read text, simple/logical navigation with a grid were the guidelines for the project. With SMA’s previous site, every page was reachable with in three clicks from any other page… though a bit of forethought was necessary from some locations. We used simple headings for the navigation, along with bookend sidebars for accessibility to popular areas in the site (quote request, contact, etc).

The SMA site has allowed us to get back to the roots of information architecture and the response from SMA’s vendors and customers has been overwhelmingly positive.